For many hospices and other nonprofits, fundraising is a “necessary evil.” It is something to slog through in order to be able to continue to provide wonderful services. Hospices need to raise funds, but relegating fundraising to second-class status makes securing enough funding more difficult than it needs to be.
Many hospices are facing a crisis in funding. Revenues are down and expenses are on the rise. However, the fundraising potential for hospices is largely untapped. Prioritizing fundraising can make your hospice thrive while making you and your donors feel good. Just as hospice is all about relationships, so is fundraising.
Yet the adage, it takes money to make money, may be a barrier to hospices struggling to stay afloat. In this first in a series of posts on fund development, we’re providing a list of things you can do for free and with a minimum amount of staff time. You may not be able to do all of these immediately, but implementing one every month and promoting new initiatives on your website and in your newsletter is a great first step. BECAUSE THE TIME IS NOW.
Become an eBay charity
eBay’s Giving Works program allows nonprofits to sell items to benefit their organization (Direct Selling), sellers to sell items to support an organization (Community Selling), and buyers to make a donation to a charity during checkout. Learn more about how it works.
Sign up for Network for Good
Network for Good helps nonprofits raise money online. They publish tips and host free educational events and have tools you can purchase to improve online fund development activities.
Set up a stock account
Many donors prefer to donate stock to nonprofits for a variety of tax benefits. To maximize funding opportunities, agencies should consider accepting donations of stock. This will require opening and maintaining a brokerage account. Most agencies have a Stock Policy to liquidate stock immediately upon receipt to minimize stock value and maintaining a loss. Check with your finance department for options and be certain to follow all appropriate financial policies and procedures.
Register for your local giving day or #GivingTuesday
#GivingTuesday is a campaign to add a new date to the national calendar focused on raising funds and awareness for worthy causes. The third annual #GivingTuesday is December 2, 2014.
Register for Great Nonprofits
Great Nonprofits encourages your donors to rate and review your organization so that people looking to find a great local charity online can find you.
Establish your presence on Linkedin, Twitter and Facebook
If you aren’t visible and engaging people online through social media, you are missing opportunities to engage current and future donors. Read more about why and how to use Twitter from our collaborator, Kathy Brandt, in her blog.
Register for and update your information on GuideStar
GuideStar is an online database providing information about every IRS-registered nonprofit in the United States. Their mission is to help donors evaluate the legitimacy, reputation, and impact of charities so they can make informed decisions about where to donate. Nonprofits can register and share information about their organization for free.
Apply to be an Amazon charity
AmazonSmile lets customers designate a charity to receive a small amount from every eligible purchase they make. Once you register, the customer has to select your organization as their charity and then shop using the smile.amazon.com website, where they will find the same products, prices, and features as on Amazon.com
Subscribe to The Fundraising Authority newsletter
This newsletter has great tips and resources, including a robust archive of previous newsletter content.
TechSoup provides registered nonprofits with products and services, plus learning resources to make informed decisions about technology. Once registered and qualified with TechSoup, nonprofits can access donated and discounted products and services from partners like Microsoft, Adobe, Cisco, Intuit, and Symantec.
Do you have any fundraising resources to share? Please let our other readers know in the comments section.
Posted by Margaret Patterson, LCSW, Fundraising Consultant for Weatherbee Resources
Weatherbee is pleased to offer fundraising consulting and education to its spectrum of services. We have hired, Margaret Patterson, who brings 30 years of non-profit fundraising expertise to our team. She has been in the trenches as CEO and Executive Director. In her most recent job as CEO of the Child and Family Network Centers in Alexandria, VA, she led the $3 million capital campaign, which bought and renovated and funded a new facility for an additional 54 children. Almost $1.9 million raised in less in a year, with an additional $1.1 million raised in pro bono services. Her biggest gift was a $450,000 grant from a foundation she found on the Internet. You can meet Margi at Weatherbee's Hospice Regulatory Boot Camp in Oklahoma City.